BMW Garmisch for BMW Group

The BMW Group took the occasion of the Concorso d’Eleganza Villa d’Este 2019 to unveil the recreation of the BMW Garmisch, a classic concept car that was designed by Marcello Gandini for Bertone and vanished after its debut at the Geneva Motor Show in 1970. With the newly created car, BMW paid respect to one of Italy’s most influential car designers and added an exciting chapter to the company’s history.

CD Works was involved in the BMW Garmisch project as a consulting and content creation agency from the beginning and worked closely with BMW Group Head of Design Adrian van Hooydonk and his team. CD Works produced the full press material for BMW Group – including historical research and interviews, press releases and background stories, editorial photography, and the official launch film.